Greg Hudson

Some of My Work

In the Shadow of the Moon’s Cleopatra Coleman Talks Sci-Fi, Biracial Identity and Finding Her Zen

While talking to actress Cleopatra Coleman, I learn a shocking truth: There are dead zones that can extend across whole communities in Los Angeles and that are impervious to whatever magic it is that makes cellphones work. And Coleman seems to be living in one of those dead zones now.

If this were the set-up to a sci-fi movie, it would probably be right up Coleman’s alley, but it’s just a case of poor reception. I’m listening about as hard as a person can, but I might as well be talking to a ghost calling from a subway pay phone circa 1983. I’m both talking to her and not.

PinkCherry has fun with the joy of sex

Sex may sell, but that doesn’t mean selling sex toys isn’t complicated. And when it’s three giant billboards doing the selling, it’s easier to sell happiness instead.

That’s idea behind online adult store PinkChery’s latest OOH campaign, created by Toronto agency The Local Collective. Comprised of playful, suggestive statements, it is about helping people start the year off with some positivity and intrigue, while helping to solidify a consistent visual identity for a brand many Canadians still have low awareness of.
Media in Canada •

Both Meltwater and Brandwatch up their partnerships with TikTok

Meltwater and Brandwatch, two separate social media and consumer intelligence companies, have announced the integration of TikTok’s Mentions and Discovery API into their respective platforms.

Both platforms have now earned the status of official TikTok Marketing Partners, though Brandwatch has been one since 2022. According to Meltwater, TikTok’s Mentions and Discovery API makes TikTok insights and trends available for teams who want to tap into trending content, track mentions, and engage with fans on the platform.
Media in Canada •

Media Moves: BC’s tourism and film industry launch AR platform

BC film and tourism agencies partner to launch Cineventure
B.C.’s tourism and film industries have partnered to launch an AR platform called Cineventure, which transforms the province’s filming locations into immersive tourism experiences.
According to a statement from Cineventure, the collaboration between the BC Film Commission, Screen BC, and six municipal Destination Marketing Organizations (DMOs) marks the first major partnership between two of B.C.’s most successful industries. The digital...
Media in Canada •

MiQ shuffles its leadership team

MiQ is making changes at the top of its org chart. The programmatic media company has promoted current COO Joe Peters (pictured) to CEO of MiQ Canada while making Jason Furlano chief growth officer of MiQ across North America.
Meanwhile, current CEO Alfie Atkinson will transition to executive chair while also leading the MiQ UK team as CEO. And Sandra Bonnick has been hired as chief of staff.
According to a company statement, Peters’ mandate will be to find ways of evolving how MiQ Canada brings...
Media in Canada •

Clearly Canadian becomes the official sparkling water of the Blue Jays

Two iconic blue Canadian brands that each enjoyed their heyday in the 1990s have inked a multi-year partnership. Clearly Canadian, which arrived back on shelves in 2017, is the official sparkling water of the Toronto Blue Jays.
As part of the partnership, Blue Jays fans will be among the first in Canada to enjoy Clearly Canadian in its new recyclable, tariff-defying SleekCans. Starting on Blue Jays’ opening day on March 27, Clearly Canadian will be available for purchase at Rogers Centre in thre...
GQ •

How to Wear a Sweater Vest: 7 Stylish Ways to Pull Off the Endlessly Versatile Knit

The humble sweater vest has had one hell of a decade. In the early 2010s, the knitwear staple was all but left for dead, the sort of fuddy-duddy sartorial relic only your grandpa could love. And then a funny thing happened: Dressing like your grandpa became the coolest thing in menswear. Suddenly those sleeveless castaways were back at the center of the conversation, popping up on the backs of inventive dressers like Tyler, the Creator and in the collections of vibey labels like Supreme and Our...
GQ •

I Tried Seasonal Color Analysis, the '80s Fashion Trend Taking Over TikTok

This Saturday, I’m getting married in my backyard. I’ve spent the last few months trying to find the perfect suit. That hasn’t, as you might expect, involved consulting with a cadre of aged Italian tailors or delving deep into the darkest corners of r/MaleFashionAdvice. Instead, it’s led me on a journey to discover my color season. In 1973, Carole Jackson published Color Me Beautiful, her seminal work on the subject of seasonal color analysis. The book—which has sold more than 13 million copies...
Glory Media •

What Can Drag Superstar Priyanka Teach Us About Entrepreneurship?

As any disciple of RuPaul’s Drag Race will tell you, nothing is ever guaranteed. RuPaul, the entertainment scion and drag queen widely credited for ushering drag culture into the mainstream, likes to keep her queens on their toes. The show, which is now in its 13th season and has launched a growing list of international franchises, is the ultimate test of a drag queen’s performance abilities. It is a gauntlet that ultimately crowns an individual each season for having the most—as RuPaul puts it—...
Precedent •

This lawyer has DJed at some of Toronto’s hottest nightclubs

A few years later, Arman discovered house and techno, EDM subgenres that generally shun the euphoric melodies of trance in favour of propulsive basslines. He became a die-hard fan. He even started to produce his own tracks, but he wasn’t satisfied with the product. His full potential as a musician remained untapped.That changed in 2015. As an associate on Bay Street, Arman started to attend live shows, where hordes of bodies danced in unison. He came to a powerful conclusion: “I wanted to be the...
Precedent •

How Gillian Hnatiw became a top advocate for survivors of sexual misconduct

After law school, Hnatiw launched her career at Lerners LLP as an articling student, before becoming an associate and then a partner. “I never saw myself as a Bay Street type,” she says, “so I was surprised I liked it there.” As she built a broad civil litigation practice, she continued to seek out clients who lacked a clear path to justice. Today, she is one of the country’s leading experts on sexual misconduct and violence, as well as gender-based discrimination. In these areas of law, survivo...
FASHION Magazine •

Gugu Mbatha-Raw on Privilege, the Fear of Unemployment & the Ethics of Acting - FASHION Magazine

By the time I arrive at the restaurant on the 44th floor of a downtown-Toronto hotel, Gugu Mbatha-Raw is already waiting at the table, looking like a friend you haven’t seen since high school—familiar and welcoming but not entirely without mystery. She’s dressed casually but professionally—a cardigan may or may not be involved—and her hair is pulled back.Actually, you know what it is? She looks like a Hollywood casting director’s version of a friend you haven’t seen since high school, which is t...
FASHION Magazine •

Beanie Feldstein of 'Booksmart' and 'How to Build a Girl' on Being "Built Happy," Musicals and (of Course) Llamas - FASHION Magazine

We’re on the patio at one of Beanie Feldstein’s favourite brunch spots. It feels transplanted from Los Angeles—which is to say there is a shocking dearth of deep-fried dishes. But the mechanical roar and shudder from a nearby construction crew, the buildings and the presence of Beanie* herself place us very clearly in New York. Chelsea, to be exact. And when in Chelsea with an impossibly charming actress well on her way to attaining her dream career, you talk about llamas.* Author’s note: It’s j...
Sharp Magazine •

Chris Evans Is Tired of Feeling Inauthentic

Chris Evans has a lot on his mind.The Oscars are in less than a week, and he’ll need to look so good on the red carpet that people don’t notice how uncomfortable that whole situation makes him. He just got back from a fitting with his stylist. The tux he’ll end up wearing, a royal blue take on a classic, works nicely. Now he’s looking at a night filled with some much-needed house cleaning, because as he puts it, “it’s getting pretty gross.” But, mostly, he’s thinking about America.“Lately all I’...