Greg Hudson

B2B Daily News

Media in Canada •

Both Meltwater and Brandwatch up their partnerships with TikTok

Meltwater and Brandwatch, two separate social media and consumer intelligence companies, have announced the integration of TikTok’s Mentions and Discovery API into their respective platforms.

Both platforms have now earned the status of official TikTok Marketing Partners, though Brandwatch has been one since 2022. According to Meltwater, TikTok’s Mentions and Discovery API makes TikTok insights and trends available for teams who want to tap into trending content, track mentions, and engage with fans on the platform.
Media in Canada •

Media Moves: BC’s tourism and film industry launch AR platform

BC film and tourism agencies partner to launch Cineventure
B.C.’s tourism and film industries have partnered to launch an AR platform called Cineventure, which transforms the province’s filming locations into immersive tourism experiences.
According to a statement from Cineventure, the collaboration between the BC Film Commission, Screen BC, and six municipal Destination Marketing Organizations (DMOs) marks the first major partnership between two of B.C.’s most successful industries. The digital...
Media in Canada •

MiQ shuffles its leadership team

MiQ is making changes at the top of its org chart. The programmatic media company has promoted current COO Joe Peters (pictured) to CEO of MiQ Canada while making Jason Furlano chief growth officer of MiQ across North America.
Meanwhile, current CEO Alfie Atkinson will transition to executive chair while also leading the MiQ UK team as CEO. And Sandra Bonnick has been hired as chief of staff.
According to a company statement, Peters’ mandate will be to find ways of evolving how MiQ Canada brings...
Media in Canada •

Clearly Canadian becomes the official sparkling water of the Blue Jays

Two iconic blue Canadian brands that each enjoyed their heyday in the 1990s have inked a multi-year partnership. Clearly Canadian, which arrived back on shelves in 2017, is the official sparkling water of the Toronto Blue Jays.
As part of the partnership, Blue Jays fans will be among the first in Canada to enjoy Clearly Canadian in its new recyclable, tariff-defying SleekCans. Starting on Blue Jays’ opening day on March 27, Clearly Canadian will be available for purchase at Rogers Centre in thre...
Precedent •

This lawyer has DJed at some of Toronto’s hottest nightclubs

A few years later, Arman discovered house and techno, EDM subgenres that generally shun the euphoric melodies of trance in favour of propulsive basslines. He became a die-hard fan. He even started to produce his own tracks, but he wasn’t satisfied with the product. His full potential as a musician remained untapped.That changed in 2015. As an associate on Bay Street, Arman started to attend live shows, where hordes of bodies danced in unison. He came to a powerful conclusion: “I wanted to be the...
Precedent •

How Gillian Hnatiw became a top advocate for survivors of sexual misconduct

After law school, Hnatiw launched her career at Lerners LLP as an articling student, before becoming an associate and then a partner. “I never saw myself as a Bay Street type,” she says, “so I was surprised I liked it there.” As she built a broad civil litigation practice, she continued to seek out clients who lacked a clear path to justice. Today, she is one of the country’s leading experts on sexual misconduct and violence, as well as gender-based discrimination. In these areas of law, survivo...